What’s The Business Value of Empire Avenue?
Socially speaking I have to admit I have made connections on EAv (the way the EAv geeks write it) which I may not have made outside of there and have strengthened relationships inside of EAv that may not otherwise have strengthened. Who? Oh, I see – you want names. Well, first of all and perhaps most notably there is Liz Strauss. While Liz and I have been communicating since about the time she was first on my show Social Media Edge Radio we quickly became closer as a direct result of Empire Avenue. Someone I was not connected with prior to Empire Avenue but have connected with as a direct result is Chris Pirillo.
For the true capitalists among you here is the answer: I have not yet tracked one customer or investor directly to Empire Avenue. However my activity is up and I have no way to eliminate Empire Avenue from the mix. If you follow my maze along the meandering way through the nano particles of the threads created by constant interaction you may have read my words or heard me say, “this is the year of quantum”.
That said I am searching for the core of EAv and how it fits into the quantum 12 strategy.
Hey, where are you going? I was just getting started ….
Okay, so what influencers play or have played Empire Avenue? I don’t have a full list but here are some:
- Shel Isreal – a celebrated consultant and author who has appeared on Social Media Edge Radio twice.
- Scott Monty – some guy from Ford who has pulled a no-show not once but twice for his never-gonna-happen appearance on SMEdge.
- Liz Strauss – already introduced you to Liz who has been on SMEdge 4 or 5 times.
- Chris Pirillo – been on SMEdge once to talk about Empire Avenue
Get the theme? Right, I count people who have been on Social Media Edge Radio as more influential. That aside what the graphic I have included sort of says is I was doing worse when I was actually “playing” the game and have since done much better, if we’re counting my share price as better, since I started focusing on my job. It may help, too, that my corporate job vanished on November 15th and I’m freelancing in the LAMP development and content creation world.
In the end it seems EAv is just another place to leave your digital imprint. I don’t intend to spend much more time there on the site than I do now but I will continue to check it, to interact with others who have reached out, to reach out to some new people, and touch some old friends. Que sera, sera.
The eagle flies on Friday. You can subscribe today.
